Royal Wholesale Electric is a distributor based in the US specialising in electrical components for use in automation and industrial applications. It is part of Consolidated Electrical Distributors, one of the nation’s largest distributors of electrical components. But Royal faces a problem common to every distributor, regardless of offering or size — competing for business with a service that can be easily commoditised.
Promoted content: Does social media work for engineers – and how can you make it work for you?
So in addition to doing their own job, engineers are expected to do the marketing department´s work for them as well? Sorry, wait a minute, I know the...