No designer is an island, and innovation does not take place in a vacuum. Although many individuals have delivered inventions and innovations throughout history, they all successfully synthesized the knowledge, ideas, views, suggestions, and recommendations of others to refine their inspiration, guide their creativity, and focus their vision toward a practical application and successful outcome. Creating new product concepts is no different, except that the time allotted for completing this synthesis is undoubtedly much shorter. Instead of the having the good part of a lifetime to process and combine customer needs, potential solutions, and applicable technologies into an innovative concept, as many inventors and innovators had, today’s conceptual designers face far greater urgency to innovate quickly, and are frequently expected to complete this complex process in a matter of months, weeks, or days.
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