Consumers are demanding efficient, reliable, safe, environmentally friendly, smarter, connected and increasingly autonomous vehicles. Regulators continue to demand improvements in safety and emissions. The automotive industry must deliver these increasingly complex products to market faster, in the face of increasing competition from traditional sources, new geographies and new entrants and with continued pressure to reduce cost. Failure of any magnitude can result in significant, and even irreparable, financial and brand impact.
ANSYS has released an eBook on the subject that you can download here.
Promoted content: Does social media work for engineers – and how can you make it work for you?
So in addition to doing their own job, engineers are expected to do the marketing department´s work for them as well? Sorry, wait a minute, I know the...