It is a very slim margin between a race winning car and second place. Any race engineer in the pitlane will tell you that the difference is tiny and the most important consideration for advantage often lies in Aerodynamics. The skill in gaining downforce for corner performance with minimal cost in drag, the straight-line speed needed for the straights. Race car aerodynamic optimisation continues to become more important in the search for performance advantage. Constrained by the increasingly restrictive rules of the sports’ governing bodies, the skill of the Aerodynamicist in seeking performance advantage leads to the need for more accurate measurement and analysis - and in doing this better than the next team. Innovation and experimentation are at their peak in a fast-changing time-constrained environment and the best aerodynamicists are much-prized and respected.
Promoted content: Does social media work for engineers – and how can you make it work for you?
So in addition to doing their own job, engineers are expected to do the marketing department´s work for them as well? Sorry, wait a minute, I know the...