Mobile World Congress 2024 (Barcelona, Spain; February 26 – 29, 2024) will bring together industry leaders in the communications space, offering an ideal opportunity for collaboration, discussion, and education across every market, from automotive to consumer, industrial, and beyond.
Visit Analog Devices at Hall 2, Booth #2B18 to find out more about our unique approach to challenges and opportunities within the industry. With the largest portfolio of innovative wireless technology, ADI works closely with our customers, partners, and industry leaders to improve overall performance and energy efficiency for the Intelligent Edge, connectivity, and 5G.
By collaborating together, we create innovation across the ecosystem by delivering advanced connectivity solutions for the Intelligent Edge, enabling more sustainable networks, and taming complexity in the RAN.
ADI’s presence at MWC2024 will consist of an impressive speaking program in the MWC24 Partner Program as well as an attractive demo program on the company’s stand.
Hear from ADI’s Leaders and Industry Experts:
|
Tuesday, February 27 14:45 PM to 15:45 PM Hall 6, MWC Stage A |
Cloud and Intelligent Edge: Shaping the Future of 4IR |
|
Click here to register. |
Achieving Industry 4.0 and beyond for the next-generation digital factory must be done with a laser focus on sustainability. As sustainability relies on the ability to collect and interpret physical insights to make operations more efficient, there are three fundamental pillars to this, ultra-reliable connectivity, flexible and adaptablesynchronous control, and precise, real-time edge sensing, which have the combinatorial impact to drive efficiency improvements and reduce the carbon footprint for factories of the future. To the fore is ubiquitous connectivity, built on a solid foundation of ultra-reliable wired connectivity, leveraging the advances in seamless wireless connectivity, now mature enough to address the complex needs within a factory environment. This keynote is from two leaders in Industrial Automation, with uniquely different perspectives, coming together to share the biggest challenges facing industrial connectivity.
Martin Cotter, President of EMEA and SVP of Industrial and Multi-Markets, Analog Devices Aurelien Le Sant, CTO and SVP Innovation & Technology IndustrialAutomation, Schneider Electric
|
|
|
|
|
Wednesday, February 28 10:00 AM to 10:35 AM Hall 8, Theatre 2
|
The Dawn of Industrial 5G – From Theory to Practice 5G-ACIA Keynote |
|
Since the early days of 5G, Analog Devices has seen the Industrial IoT as a strategic focus for communications innovation. 5G-ACIA, the leading global alliance for driving and shaping Industrial 5G, is a key player in the standardization of many relevant features in 3GPP, such as ultra-reliable low-latency communication, time-sensitive networking, high accuracy positioning, and private networks. Despite these developments, the market uptake of Industrial 5G still lags behind initial projections, leading many stakeholders to wonder what lies ahead. Join Dr. Andreas Mueller, 5G and 6G Leader at Bosch, for a concise yet comprehensive overview of the past, present and future of Industrial 5G and the primary challenges that need addressing to enhance its adoption and effectiveness. He'll also cover the future transition from 5G to 6G, emphasizing the importance of integrating lessons learned from 5G into the early stages of 6G development. Presenters: Introduction to Analog Devices and to 5G-ACIA |
|
|
|
|
|
Wednesday, February 28 11:00 AM to 12:30 PM Hall 8, Theatre 2 |
The Business of 5G: Driving 5G Monetization Opportunities |
|
Click here to register. |
Initial 5G rollouts prioritized enhancing mobile broadband experience through improved speed and capacity. Subsequent releases of 5G have introduced advanced capabilities, presenting fresh avenues to enrich features, drive revenue, and streamline costs. This session will explore burgeoning opportunities from these latest 3GPP developments, delving into the extraordinary potential that lies ahead for 5G monetization. Join us as the panel explores how operators will have new opportunities to capture significant value in the coming 12-24 months.
Analog Devices: Andy McLean, CVP, Communications & Cloud Dell: John McCready, Senior Director, 5G Solutions Product Management DISH: Sidd Chenumolu, VP of Technology Development Nokia: Mark Atkinson, SVP & BU Head of Radio Access Networks Moderator: |
Experience ADI’s demos at Hall 2, Booth #2B18:
For more information, visit ADI's MWC24 webpage.
To make a personal appointment with ADI at MWC24, click here.
Five ways to prepare for your first day
If I may add my own personal Tip No. 6 it goes something like this: From time to time a more senior member of staff will start explaining something...