The report that brought ESG to the forefront of the global marketplace consciousness could not have been more aptly named ”Who Cares Wins.” In all manufacturing areas, the sentiment that rang so powerfully in 2006 still reverberates in shockwaves today.
Winning in this “green-conscious” marketplace means being intelligently innovative in the products you choose to develop while ensuring those products and their means of production have minimal impact on our ecosystem. Winning also means getting these products to market faster than your competitors.
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Promoted content: Does social media work for engineers – and how can you make it work for you?
So in addition to doing their own job, engineers are expected to do the marketing department´s work for them as well? Sorry, wait a minute, I know the...