The automotive industry is changing more than any other in today’s digitized world. Satisfying the market’s transportation needs is becoming more complex. From the choice of which products to build to meeting customer demands and aligning strategy to delivery, there is no room for error.
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Promoted content: Does social media work for engineers – and how can you make it work for you?
So in addition to doing their own job, engineers are expected to do the marketing department´s work for them as well? Sorry, wait a minute, I know the...