Promoted content: ABB General Performance motors - the EU’s ‘right now’ choice

However, as Stefan Floeck, Division President, IEC Low Voltage Motors at ABB, explains, success relies not only on energy efficient, reliable technology, but also making it available “right now”.

The EU Clean Industrial Deal is a huge opportunity to boost Europe's competitiveness. It will create jobs, boost manufacturing and increase energy security on the way to making Europe the first climate-neutral continent by 2050. Phasing-in energy efficient industrial motors is a major contribution to achieving this aim. The EU estimates [AB1]  that this will save 106 TWh of electricity by 2030, equivalent to the annual power consumption of the Netherlands, and avoid 40 million tons of CO2 emissions per year.

However, the success of this initiative relies on more than developing energy efficient motors - we need to make them available to customers right now. Because every day that an inefficient motor stays in service is another day of carbon emissions that can never be saved. At the same time, the savings in electricity bills will contribute directly to the bottom line of the business.

To tackle this challenge, we have developed our expanding portfolio of General Performance motors to suit many applications. It now includes induction motors that offer up to IE4 Super Premium efficiency as well as permanent magnet (PM) motors with IE5 Ultra Premium efficiency. This versatile portfolio is known for its cost-effectiveness, reliability, long lifespan, and high performance, aligning with ABB’s "engineered to outrun" philosophy.

This means that customers across a wide range of industries, including water and wastewater, HVAC, mining and general machinery, can now specify their ideal IEC low voltage motor with almost immediate availability.

ABB’s General Performance motors are fully compliant with the latest EU Ecodesign directive, so we can support our customers in reducing both their energy costs and CO2 emissions. Therefore, these motors are a key enabler to help industries across Europe achieve their climate goals.

Well-proven technology

The General Performance portfolio is founded on over 140 years of expertise and manufacturing know-how. The motors are based on well-proven technology and constructed from high quality components to deliver the highest levels of reliability and performance. Our aim was to give customers fast access to motors that offer outstanding reliability and long lifetime, while they can easily be tailored to suit individual applications, helping to keep production running and maximise uptime. Furthermore, the motors can be paired with ABB drives in perfectly matched motor-drive packages for even greater energy savings.

Many standard designs within the General Performance portfolio are available off the shelf. However, a wide range of options are also available and can be easily configured. Typical options will include specialised bearings, temperature sensors, types of mounting, adding a rain cover or even changing the colour. Thanks to our logistics system, most of these changes can be implemented in just one or two days.

Attractive return on investment

General Performance motors will deliver a faster return on investment. This is made possible by the combination of their competitiveness and up to Ultra Premium energy efficiency that optimises running costs over a long service life. In addition, because General Performance motors are widely available from stock, customers can benefit from their improved efficiency within a very short time scale.

Additional benefits for customers are that the motors are easy to purchase as well as being simple to configure, install and operate.

Think global, act local

Thanks to ABB’s global presence for both sales and support, our General Performance motors enable us to offer region-specific solutions tailored to meet local customer requirements. Furthermore, the motors are certified and compliant with major local and regional regulations around the world.

Global service support

Our General Performance motors are backed by the global ABB network. This provides customers with reliable local support wherever they are. This ranges from sales staff with the expertise to help specify motors, to a full range of services aimed at maximizing performance. For example, our cutting-edge ABB AbilityTM condition monitoring services offer data-driven insights into key operating parameters, enabling customers to optimise energy savings and reduce emissions.

General Performance motors have proved their capability in applications worldwide, including:

Water company in Brazil achieves 25% energy savings and better uptime

Seeking to reduce its high electricity costs for pumping in water and wastewater treatment, and to boost system reliability, Saneago water company decided to install a wide range of ABB smart drives, General Performance motors and sensors. The company is the major water and wastewater utility serving Goiás, the seventh largest state in Brazil, located in the south-central part of the country. Saneago treats and supplies drinking water for more than 5.7 million people and thousands of industrial and agricultural users.

Following the installation of 15 motors and drives across four pumping stations, Saneago has reduced its energy consumption by 25%. In addition, ABB’s advanced digital technology has been implemented to allow remote monitoring of drives, motors, pumps and even bearings – and inform Saneago about the condition of its equipment. This way Saneago can act before any failure occurs, which ensures both better safety for its operators and increased equipment lifetime.

The perfect global solution for PRO-DO-MIX

PRO-DO-MIX Srl based in Padua, Italy, is a specialist in the engineering and production of vertical agitators and dry feeders. In recent years, the company has seen a sharp rise in its export business, especially to the Middle East, Australia and South America, and the company needs products – primarily motors – that perfectly meet the certification requirements of those countries, regarding voltage, frequency and elevation above sea level.

That is why PRO-DO-MIX uses ABB General Performance motors that comply with the applicable standards in installation locations. They offer the benefits of compact footprint, easy maintenance and high performance.

General Performance motors are the exceptional solution

Across many industrial applications, having the right motor available immediately will make an important contribution to the success of the EU Clean Industrial Deal. That is where ABB’s General Performance motors are engineered to outrun. They are easy to purchase, and simple to configure, install and commission. Furthermore, high performance, reliability, long-life, low maintenance and energy efficiency come as standard with the guarantee of a premium supplier, while their fast availability and flexibility are exceptional.

Learn more about ABB’s General Performance low voltage motors here:  https://new.abb.com/motors-generators/iec-low-voltage-motors/general-performance-motors