Oxa named autonomy provider for SAMS project

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Autonomous vehicle technology specialist Oxa has been announced as the new autonomy provider for the Sunderland Advanced Mobility Shuttle (SAMS) project.

The project’s partners will demonstrate how a next generation, low-carbon autonomous public transport vehicle can integrate into Sunderland’s public transport network
The project’s partners will demonstrate how a next generation, low-carbon autonomous public transport vehicle can integrate into Sunderland’s public transport network - Oxa

SAMS aims to show how autonomous passenger shuttles can better connect people to key destinations within Sunderland while reducing environmental impact. For their part, Oxa will deliver an advanced autonomous Ford E-Transit shuttle.

In a statement, councillor Michael Mordey, leader of Sunderland City Council, said: "The SAMS project marks a significant milestone in Sunderland’s smart city journey, and we are thrilled to welcome Oxa on board.

“This initiative is not just about testing new technology; it's about improving the quality of life for our residents by offering efficient, sustainable transport options. Oxa’s expertise in autonomous vehicle technology is integral to our shared vision of creating a forward-thinking, sustainable transport system for the people of Sunderland.”

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Oxa’s autonomous vehicle solutions have been applied across a range of sectors, including shared passenger transportation and industrial logistics. 

Gavin Jackson, CEO at Oxa, said: “We’re taking an innovative approach to bringing autonomy to customers and communities today, and are excited to be getting started in Sunderland.

“The project will demonstrate the potential of autonomous vehicles to create safe, efficient and sustainable transport solutions. We look forward to working closely with the council and partners to make this vision a reality."

Passenger feedback will be collected throughout the project for research purposes.

SAMS intends to transport passengers between Sunderland Interchange, Sunderland Royal Hospital, and the University of Sunderland City Campus on public roads. Safety operators will accompany each ride, but the project aims to establish and showcase a secure remote supervision protocol, leading to future commercial use.

The SAMS project is led by Sunderland City Council and a consortium of six other public and private partners. It is backed by the Centre for Connected & Autonomous Vehicles (CCAV), Innovate UK, and supported by Zenzic.

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