New division to provide low cost, high impact brand protection

News

Packaging coding management specialist Claricom has launched a new division, CounterFight, which provides an effective low-cost brand protection and anti-counterfeit solution across a wide range of markets/for a wide range of xx products. The new CounterF

NEW DIVISION TO PROVIDE LOW COST, HIGH IMPACT BRAND PROTECTION

Packaging coding management specialist Claricom has launched a new division, CounterFight, which provides an effective low-cost brand protection and anti-counterfeit solution across a wide range of markets/for a wide range of xx products.

The new CounterFight printer control system can be implemented using a company’s existing coding and labelling equipment and enables increased product traceability and quick and easy detection of product diversion, unauthorised parallel trading and counterfeit products at any phase of the supply chain.

The system uses specially-developed ‘mass serialisation’ technology to enable unique non-sequential security codes to be printed onto each individual item, case or pallet, alongside existing date, lot and barcode information. Typically printed as a simple human readable code (although barcode and 2D barcode versions can also be specified), the numbers can then be checked and verified at any time and in any place by authorised users via phone, SMS-text message or the Internet.

Register now to continue reading

Thanks for visiting The Engineer. You’ve now reached your monthly limit of news stories. Register for free to unlock unlimited access to all of our news coverage, as well as premium content including opinion, in-depth features and special reports.  

Benefits of registering

  • In-depth insights and coverage of key emerging trends

  • Unrestricted access to special reports throughout the year

  • Daily technology news delivered straight to your inbox

Register
Or continue by

Signing in with your registered email address