Jaguar unveils Type 00 electric concept

The car made its world premiere at Miami Art Week, with Jaguar stating that it is recapturing the ‘Copy Nothing’ ethos of its founder, Sir William Lyons. 

In a statement, Adrian Mardell, CEO of JLR, said: “The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism. That’s the Jaguar we are recapturing and we will create the same sense of awe that surrounded iconic models like the E-type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be nothing short of spectacular.”

Type 00 can be broken down into three components, with ‘Type’ representing a link to the brand’s provenance and the zeros representing zero tailpipe emissions and the concept’s status as ‘car zero’ in Jaguar’s new lineage.

According to Jaguar, the vehicle’s design defies electric vehicle convention with its ‘long bonnet, sweeping roofline, 23-inch alloy wheels, fastback profile and boat-tail to create a dramatic silhouette with sophisticated, modernist surfaces.’

Professor Gerry McGovern OBE, chief creative officer, JLR, said: “Type 00 is a pure expression of Jaguar’s new creative philosophy. It has an unmistakeable presence. This is the result of brave, unconstrained creative thinking, and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen. A vision which strives for the highest level of artistic endeavour.”

In July 2019 JLR announced plans to manufacture electric vehicles at its plant in Castle Bromwich from 2020. In April 2023, the company said it was investing £15bn over five years as part of its Reimagine strategy, which includes electrification of its production vehicles. 

Type 00 has been unveiled as an ‘indicator of design philosophy and intent’ for Jaguar’s new vehicles. The company said its new four-door GT will use dedicated Jaguar Electric Architecture (JEA) and target a range of up to 478 miles WLTP and 430 miles EPA, and add 200 miles of charge in as little as 15 minutes.

What do you think about Jaguar’s Type 00 concept car and journey to electrification? Let us know in the comments below.