Jaguar unveils Type 00 electric concept

The car made its world premiere at Miami Art Week, with Jaguar stating that it is recapturing the ‘Copy Nothing’ ethos of its founder, Sir William Lyons. 

In a statement, Adrian Mardell, CEO of JLR, said: “The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism. That’s the Jaguar we are recapturing and we will create the same sense of awe that surrounded iconic models like the E-type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be nothing short of spectacular.”

Type 00 can be broken down into three components, with ‘Type’ representing a link to the brand’s provenance and the zeros representing zero tailpipe emissions and the concept’s status as ‘car zero’ in Jaguar’s new lineage.

According to Jaguar, the vehicle’s design defies electric vehicle convention with its ‘long bonnet, sweeping roofline, 23-inch alloy wheels, fastback profile and boat-tail to create a dramatic silhouette with sophisticated, modernist surfaces.’