Fashion fix

Jennifer Griffiths, an undergraduate from Bristol University's Department of Computer Science, is set to make finding exclusive and elusive fashion items easier thanks to her new Snap-Fashion website.

Visitors to the website can upload an image of clothes or accessories similar to the one they want to find, and the site, which works like a visual search engine, using image-processing techniques to find suitable matches. The website also works as social-networking hub, where users can create their own profile and share their latest fashion finds with friends. A resident fashion writer writes articles for the site and a weekly newsletter.

For her efforts, Griffiths was recently awarded first prize at the university’s annual New Enterprise Competition 2009. The prize includes £15,000 of free legal advice from Osborne Clarke, and six months managed office space at the Bristol SETsquared Business Acceleration Centre, which provides entrepreneurs with business mentoring, guidance support, access to business professionals and office space.