Promoted Content: Dassault Systèmes Marc Overton on innovating in the virtual world

Dassault Systèmes is a software company’, says Marc Overton, ‘creating virtual twin experiences of the real world. We provide our global client base with collaborative virtual environments to imagine sustainable innovations. That’s what we do, and that’s our core business.’

With annual turnover of in the region of €6bn, the creator of the 3DEXPERIENCE platform is not just ‘a software company’, but one of the biggest in the world, serving over a third of a million customers in more than 150 countries. As managing director of Dassault Systèmes Euronorth, Overton’s territory stretches across ten countries from Ireland to Finland, including the Baltics, Nordics and Benelux. From this position he can clearly identify challenges and opportunities emerging across the region.

Overton, now in his second year with the company, says that he’s excited about trends in a virtual technology landscape in which ‘people are waking up to the power of digital twins becoming virtual twins and entering the mainstream.’ Coming from a telco technology background – ‘I’ve been connecting machines for 30 years’ – he’s seen how network and software engineering have operated in the past as discrete functions. Today, it is ‘fantastic’ to witness engineering ‘morphing into more of an enterprise capability where everything is integrated as part of an ecosystem. It is a huge opportunity for a company like Dassault Systèmes.’